Casandra Campbell

Features & Publications

A collection of my writing, interviews, and features across the web, sharing insights on business growth, experimentation, and entrepreneurship.

Features & Interviews

Selected podcasts, interviews, features, and YouTube appearances.

YouTube thumbnail for The BEST Newsletter Platform to Make MONEY and Build an Audience in 2025 featuring Casandra Campbell
YouTube
The BEST Newsletter Platform to Make MONEY and Build an Audience in 2025
Substack & Online Writing Club — Kristina God

Kristina and I discuss the newsletter publishing landscape and why there's never been a better time to start a Substack publication.

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Women in Data Science at GM panel discussion featuring Casandra Campbell discussing business experimentation
Video
Experimentation Panel
Women in Data Science at GM

I joined a panel discussion at the WiDS @ GM conference about business experimentation.

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YouTube thumbnail for CX Masters by Kameleoon featuring Casandra Campbell discussing A/B test success rates
YouTube
Casandra Campbell shares how top e-commerce stores boost their A/B test success rate
Kameleoon

I partnered with Optimization Platform, Kameleoon, to share three steps ecommerce businesses can take to increase their experiment success rate.

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YouTube thumbnail for CRO Cafe featuring Casandra Campbell discussing experimentation at Shopify
YouTube
Experimentation at an e-commerce SaaS company: Shopify, with Casandra Campbell
CRO CAFE English

I sit down with Guido X Jansen on CRO Cafe to discuss experimentation at Shopify.

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YouTube thumbnail for Testing Insights featuring Casandra Campbell discussing experimentation culture rituals at Shopify
YouTube
Casandra Campbell, Shopify
Testing Insights

I discuss rituals at Shopify that support an experimentation culture with Ben Labay from Testing Insights.

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YouTube thumbnail for TLC panel discussion about testing in the time of COVID-19 featuring Casandra Campbell
YouTube
TLC: Testing in the time of COVID-19
TLC - Test & Learn Community

I join a panel discussion hosted by TLC about how COVID-19 has affected testing and experimentation.

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Publications & Perspectives

Selected articles, guest posts, and thought leadership published across a range of outlets.

How top e-commerce stores boost their A/B test success rate
Kameleoon
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101 Ecommerce Experts Share their Secrets
Oberlo
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How To Use a SWOT Analysis? Free SWOT Analysis Template
Shopify
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What Is Meta Pixel? How To Set It Up For Retargeting Ads
Shopify
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Christmas Crazes: How a Few Unlikely Ideas Changed the Toy Industry Forever
Shopify
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How To Promote Your Business in 2025: 16 Cost Effective Ways
Shopify
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Master the Break Even Analysis: The Ultimate Guide
Shopify
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Cash Flow Management: What It Is & How To Do It (+ Examples)
Shopify
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Facebook Custom Audiences 101: A Starter Guide for Ecommerce Businesses
Shopify
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59 Entrepreneurs Share their Best Tip on How to Start a New Business
InfoGraphic Design Team
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SEO Experts Share Their Personal Favorite SEO Tool
Chowdhury's Digital
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A content strategy that actually works–my top advice
Project Spaces
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Want to Feature My Work?

I'm always interested in sharing insights on business growth, experimentation, and entrepreneurship. Let's discuss how we can collaborate.

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